Are you doing everything in your power to track the effectiveness of your sales KPIs (key performance indicators)? Your KPIs are the star players of your data. They tell you where you’re strong and where you could use some improvement. Good data leads to intelligent business decisions – and intelligence wins deals.
If you don’t have a tool to measure your sales activities, your successes, and failures, Pulsetracker can greatly enhance your business abilities. From the forecasting side of things, it’s a big hit with salespeople. You can set goals, monitor your efforts and optimize your strategies live-time.
When we’re taking a look at the Pulsetracker dashboard, we can see exactly where our bread and butter is. Where were we successful at closing the deal? Are we missing the big fish and only closing small deals? That’s fine and good; but at the end of the day, you won’t be profitable if you stick to small sales. It’s the analytics that nails down the big deals.
Diving into the Dashboard – KPI
From the sales dashboard, you’re going to see these key performance indicators: the amount of $ won, deals won, average deal, win ratio, and average sales cycle.
You can track the progress of every stage of the cycle: Appointment > On Hold > Proposal > Presentation > Follow-Up > Negotiation > Verbal Approval. With Pulsetracker’s intuitive analytics, you can follow consumers through every phase of the sales cycle, from the marketing campaign all the way to your client signing the contract. All of this can be completely customized to best fit your business’ sales process.
So, you’re forecasting sales for the next quarter. Your average deal is X, but you want to push the envelope and get to Y. You need to know how to get there. Pulsetracker can clue you in on how you met objectives based on past histories – and give you insight on how you can replicate that success.
Let’s say you’ve got a B2B pitching a software as a service (SaaS). You can follow each stage of the cycle from the initial appointment to the negotiation, all the way to verbal approval and getting the contract signed. If the lead drops off the radar, you can find the points you need to improve upon. Let’s say it all hinges on the trial stage. 50% of those who have heard the pitch and seen the demo wish to move on to a trial stage. The problem is getting them to use and engage the product fully to where they want to buy it. You can’t let the deal stall out!
Every phase of your marketing and sales is crucial to the long-game. That’s why Pulsetracker will keep track of phone calls made, emails sent, appointments scheduled, etc. If it’s in the sales cycle time period, it’s on the dashboard.
Know Your Strengths, Identify and Improve Your Weaknesses
Pulsetracker’s basic sales functionality ensures that your sales process isn’t complicated. It will detail real-life stats such as the number of calls made, dollars made in sales, demos performed and notice of upcoming meeting opportunities. It’ll give you solid sales data so you can judge the effectiveness of your methods.
Jeff Bales, our sales warrior and tactician, likes the fact that you can accurately pinpoint where in the sales cycle your plans either succeeded or fell apart. Was there trouble setting up an appointment? Did a demo phase not encourage people to move on to a trial period? Did they try the trial stage, but not dive in deep enough and engaging the software? These are the insights that turn your successes into notable achievements and speedbumps into identifiable points of improvement.
You can’t assume people will use your product if you don’t educate them – and that’s why we’ve established Pulsetracker University. From here, you can learn how to manage and monitor all of the key performance indicators that pave the road to the deals you’re after. You can learn how to import leads from another CRM or spreadsheet, how to create a new deal, how to use the lead form to your advantage, and more. Unless you’re willing to dive in, you’re not going to buy it.
Intelligence Wins Deals
If you’re not closing deals, we can identify the weak spot. We’re not going to load you down with a lot of dollar-figure data – that reporting is done elsewhere. We can help with forecasting based on the knowledge we’ve gathered via our comprehensive analytics software. You’ll know what web pages resonate with your visitors, how successful your email campaigns were, and more. Pulsetracer focuses on the human element – and we’ve seen that this model works.
Email marketing platforms like MailChimp gather some metrics, but not enough – Pulsetracker fills in the gaps for a panoramic view of your data. You won’t just get email analytics – we track elements like page activity and bounce rate for insights into how potential customers navigate your website. If someone has spent the time researching your company and reviewing your website, that’s what we call a hot lead. They might not feel compelled to call you, but you’ll know you’ve got a solid prospect you can reach out to. You as a marketer or salesperson will know they’re interested – and you can be proactive and reach out instead of waiting for them to come to you. This is sales intelligence at it’s finest – you can take the knowledge of your prospect and custom-tailor a message based on their interests.
One of Pulsetracker’s most appealing features is the forecasting ability – measuring the current activity in your pipeline and figuring out what you need to do to achieve your objectives.
When it comes to KPIs, know this – Pulsetracker is the key performer when tracking key performance indicators. Conversion rates, sales growth, we’ve got the sales spectrum covered. If you’re interested in the full power of Pulsetracker’s capabilities, check out our features page and take a tour.